Why More Restaurants Are Launching Branded Merchandise For years, restaurants have focused solely on food and service as their core offerings. But times have changed. Today, leading restaurants across the globe—and especially in India—are launching branded merchandise as an extension of their culinary identity. From tote bags to hot sauces, caps to coffee mugs, restaurant […]
How to Use Virtual Reality (VR) for a Next-Level Dining Experience The restaurant industry has always been about more than just food. It’s about storytelling, ambiance, and creating unforgettable moments. As we step into a more tech-forward future, restaurants are beginning to embrace a game-changing innovation: Virtual Reality (VR).From immersive dining journeys to virtual tours […]
The Rise of Multi-Concept Restaurants: One Space, Multiple Cuisines The modern diner doesn’t just crave great food—they crave variety, innovation, and flexibility. In response, many restaurateurs embrace the multi-concept restaurant model, offering multiple culinary experiences under one roof. Whether it’s sushi and biryani on the same menu or a coffee bar next to a fine-dining […]
Creating a Membership Program for VIP Customers In a time when customer loyalty is more valuable than ever, restaurants are turning to membership programs to reward regular patrons, enhance engagement, and unlock consistent revenue. But not just any loyalty system will do—today’s diners are looking for exclusivity, value, and a personalised VIP experience. Chef Shajahan […]
How to Optimize Your Menu Pricing Using the “Decoy Effect” Restaurant profitability doesn’t only rely on increasing footfall—it also comes down to how effectively you price your menu. One powerful psychological strategy that top-performing restaurants use is the “Decoy Effect”, which subtly steers customers toward high-margin items without them even realising it.Chef Shajahan M Abdul, […]
The Psychology of Restaurant Discounts & Happy Hours: What Works Best? Offering discounts is one of the oldest strategies in the restaurant business—but not all discounts are created equal. From happy hours to combo offers, percentage cuts to buy-one-get-one deals, understanding the psychology behind promotions can help restaurateurs boost revenue without eroding brand value.Chef Shajahan […]
How to Use Data Analytics to Predict Customer Orders & Increase Profits In today’s fast-paced restaurant industry, instinct and tradition are no longer enough. Successful restaurateurs use data analytics to drive smarter decisions, reduce waste, and maximise profits. From identifying your best-selling dish on a rainy Tuesday to predicting the next big trend in desserts, […]
AI-Powered Dynamic Pricing: Can Restaurants Benefit from Surge Pricing? You’ve seen it happen with airline tickets and hotel rooms—prices fluctuate based on demand, time, and availability. That same model is now entering the restaurant space through AI-powered dynamic pricing. Often compared to “surge pricing,” this strategy adjusts menu prices in real time using data like […]
How Upselling and CrossSelling Can Skyrocket Your Restaurant’s Revenue Economic slowdowns, rising food costs, and tighter margins have forced restaurateurs to squeeze every possible rupee from each guest visit. Strategic upselling and cross-selling are the most reliable ways to do that without feeling pushy. Chef Shajahan M Abdul, founder of Restro Consultants Pvt Ltd (RCPL), says, “A well-trained team can lift […]
The Role of Private Dining & Exclusive Chef Experiences in the Post-Pandemic Era The COVID-19 pandemic changed the way people dine. As the world adjusted to new norms of social interaction, the concept of private dining and exclusive chef-led experiences saw a dramatic rise—and the demand hasn’t slowed down since.What began as a health-conscious alternative […]
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